An old school "white wall" look with modern technology

An old school look with modern technology from Deluxe Wheels 

At the 2019 Specialty Equipment Market Association (SEMA) show in Las Vegas, the Deluxe Wheel Company displayed a revolutionary, patent pending 20-inch rim that replicates a 15-inch steel wheel with a 2-½ inch section of whitewall tire attached. 

The Deluxe design allows the use of modern low-profile tires but still have the old-school wide whitewall look. Deluxe wheels are also compatible with the car’s original hubcaps to complete the original look.

There are two types of wheels available. The “Full Profile,” shown above, replicates a steel wheel profile and most 15-inch hubcaps, center caps and trim rings fit. This wheel is made with 3-1/2 inches of forward spacing from the edge of the rotor’s hub to the outside bead of the tire.

The “Half Profile,” shown above, is for applications with new after-market chassis with tight clearances of late model suspensions and brakes. This wheel is made with 2 inches of forward spacing from the edge of the rotor’s hub to the outside bead of the tire, but most 15-inch hubcaps will fit.

All Deluxe wheels are made from heat-treated 6061 T-6 Billet aluminum that is CNC milled to the finish details, including the raised logo on the pseudo-whitewall. The outer wheel is finished in a gray primer to be finished later to match each application, and the whitewall section is finished in a durable Alsa™ soft-touch paint—it has the durability of a powder coat, but with a soft-feel of a rubber-like texture.

Deluxe devised an ingenious solution to place the valve stem in the factory position of a 15-inch wheel. A special channel is milled through the center of the billet outer rim–intersecting the valve stem at the original position of a 15-inch steel wheel valve stem, making the valve stem functional.

Deluxe wheels are available in widths from 8 inches to 12 inches in half-inch increments.

Check out the Deluxe Wheel Company website at https://www.deluxewheels.com

You can reach Deluxe at  269- 612-8926 or email to info@DeluxeWheels.com

All photos by the author who is a proud member of SEMA