Monday, February 29, 2016

A celebration of the 1915 Venice Grand Prix


On March 16th at the beautiful new Peterson Automotive Museum at 6060 Wilshire Boulevard  in downtown Los Angeles, noted author and historian Harold Osmer will host a  rare slide and film presentation on the 1915 Venice Grand Prix. The doors open at 6:30 PM with the move starting at 7 PM sharp.  

Information provided by Doug Stokes at Stokes Communications and graphics by  the Peterson Museum

Thursday, February 25, 2016

Bakersfield Speedway set to open 2016 with an all stock car program

Opening night for the 2016 season at Bakersfield Speedway is set for Saturday March 5th 2016. This marks the 71st racing season at the historical 1/3-mile high banked clay oval.
The West Coast Late Model Shootout presented by Chris Kearns will headline the action packed night of dirt track stock car racing action along with IMCA ‘Sport Mods,’ ‘American Stocks’ and ‘Mini Stocks.’ The West Coast Late Models feature will pay $2000 to win and $400 to start the feature.

The spectator gates open at 4:00 PM with racing set to begin at 6:00 PM. General Admission tickets are $16.00, with  Seniors and Military personnel  $14.00, and  kids 6-12 year of age $6.00 , while kids 5 years old and under are free.
Information and graphics for this article provided by Chris Kearns Presents and Bakersfield Speedway

Wednesday, February 24, 2016

The 2nd annual Sherm and Loree Toller Memorial Race opens Marysville Raceway's 2016 season on February 27

The 2nd annual Sherm and Loree Toller Memorial Race on Saturday, February 27th at Marysville Raceway will feature winged 360 cubic inch sprint cars, wingless sprint car and 'sport mods' on the uniquely shaped 1/4-mile banked dirt oval.
The winged 360 cubic inch sprint car feature race winner will win $2,000, while the wingless sprint car main event winner will receive $750, and the 'sport mod' main event winner will bank $250. In addition to the race purse, the winged and wingless sprint car winner will become eligible for a bonus, as Marysville Raceway promoter Dennis Gage has extended and expanded his six race challenge that began last season.
If one driver can win the first six winged sprint car races between Silver Dollar Speedway and Marysville Raceway, that driver will win a $10,000 bonus. While winning five of the first six will win a $5,000 bonus, four victories will mean the driver will receive a $2,500 check. Finally, if a driver can win at least half of the first six races they will get $1,500.  
The wingless sprint car drivers will have the same opportunity this year, as Gage will offer wingless drivers a $5,000 bonus if they can win the first six races of the year between Silver Dollar Speedway and Marysville Raceway. Similar to the winged challenge, it they win five of the six races they will get a bonus of $2,500, while four victories will net that driver $1,500 and winning least half of the first six wingless races would earn that driver an extra $750.
Marysville Speedway traces its roots back to 1957 when a 1/8-mile modified midget track known as Triple-M Speedway opened at the approximate location of the current track's pit area. The current venue, known as Twin Cities Speedway opened in 1968 and raced stock cars. Promoter Mel Hall took over in 1994 and revitalized the track as Marysville Raceway Park. Gage took over promoting duties last year after Paul and Kathy Hawes' 11-year reign.      
Sherm and Loree Toller’s love of dirt track racing led Sherm to take over the infield announcing duties at Ernie Purcell Speedway in Grass Valley with Loree as the scorekeeper. When Ernie Purcell Speedway closed in 1994, Sherm and Loree followed promoter Mel Hall to Marysville. The Toller’s two daughters, Sheree and Kaylee, will both be on hand at Marysville Raceway Saturday night.

The pit gate will open Saturday at 3 P.M. while the front grandstand gate opens at 5 P.M, with sprint car time trials for winged sprint cars set to begin at 6 P.M. with racing to follow. General grandstand admission to this event is $16.00 for adults, $13.00 for juniors (12-15), seniors (over 62) and military with ID. Children, ages 6 to 11, are $6.00, with children five and under admitted free.

For more information about the track please visit

Information and graphics for this article provided by Troy Hennig and Marysville Raceway

Tuesday, February 23, 2016

Red River Speedway 2016 season opener
Red River Speedway (RRS) near Wichita Falls, Texas will kick off the 2016 racing season with two days of open wheel racing at the 'Red River Roundup.'  The two-day event will be held March 4th & 5th, and will feature the RRS RaceSaver Sprint Cars sanctioned through the newly formed Sprint Series of Oklahoma (SSO), the POWRi (Performance Open Wheel Racing Inc.) West Midget Series and the NOW (National Open Wheel) Series for three 600 CC micro sprint divisions.
Click to enlarge

This will be the racers’ first crack at the Red River Speedway for all three series and an excellent field of cars is expected. All divisions will race a complete program of heat races, B- and A-features nightly, so race fans are in for two action-packed nights of racing, at just $15 a night for adult grandstand admission! Kids ages 6-11 are just $5 nightly, while ages 65+ and Active Military admission is  $12 each night.

The pit area opens by 3 PM nightly, with the grandstands opening by 6 PM on Friday and 4 PM Saturday. Races are set to start at 8 PM on Friday and 6 PM Saturday. All pit passes for all ages are $30 nightly, but there are no entry fees due to RRS for any racing division.

RRS has offered a solid purse for RaceSaver Sprint Cars division $700 to win and $250 to start the feature on Friday and $1,000 to win and $250 to start on Saturday. Any Sprint Car non-qualifiers each night receive $100. The exciting Lucas Oil POWRi West Midget Series will compete each night for a minimum of $1,000 to win and $125 to start.  Rounding out this massive triple-header event will be the first-ever appearance of the NOW 600 Series presented by MyRacePass.

For more details check out
Information and graphics provided by the Red River Speedway, Carol Morrow, and Darrin Short

Monday, February 22, 2016

NCMA sprint cars 2016 schedule

The Northern California Modified Association (NCMA)  a traveling series for non-wing “spec sprint” two (2) barrel carburetor  pavement sprint car series that races throughout Northern California, has released their 2016 season schedule.    

The NCMA website also has a unique invitation:  

“Do you have dirt or pavement sprint car sitting and you're looking for a place to race that pays the best out of any spec sprint car series?  NCMA just might be the place for you.  We have a rules package that makes it easy for dirt (combo cars) and pavement cars to compete together and be very competitive and it's easier than you may think.”

According to the NCMA, preparing a dirt car to run the pavement is not difficult and not expensive and takes just three easy steps.  1. Install a right front brake and six pin hub; 2. Put on a belly pan; 3. Get pavement tires (many NCMA members will be happy to loan a set of tires and help with wheels so you can give it a try). “

For more details check out the NCMA website

Saturday, February 20, 2016

DENSO wins three times at the NHRA Winternationals 

In the debut weekend of its re-entry into National Hot Rod Association (NHRA) racing, at the 56th annual Circle K® Winternationals, DENSO Iridium TT Racing spark plugs demonstrated their performance advantage in extreme NHRA racing conditions.

Four-time NHRA Pro Stock world champion Greg Anderson ran a 6.617 second ET (elapsed time) on the quarter mile with a 207.85 mph top speed to take the win in Pro Stock. Both Anderson’s Chevrolet Camaro and the Carmaro of his Summit Racing teammate, Jason Line, whom he beat in the final round were equipped with DENSO spark plugs. 

Dan Fletcher took home his 95th career win with a 10.474 second 128.36 mph run in his DENSO sparked Chevrolet COPO Camaro to win Stock Eliminator, while Steve Williams’ TNT Race Cars dragster equipped with DENSO spark plugs took the Super Comp class honors. 

A comparison of the spark of a regular plug, left  versus a DENSO Tridium TT plug, right 

With a 0.4 millimeter Iridium center electrode tip – the world’s smallest – and an all-platinum ground electrode, advanced DENSO Iridium TT (twin tip) spark plugs produce the hottest, most concentrated spark. Iridium is a precious metal that is six times harder and eight times stronger than platinum, and has a 1200ยบ F higher melting point.  

A patented 360-degree laser welding process is used to join the Iridium tip, which helps it withstand severe combustion conditions. In addition, the 0.8 millimeter platinum ground electrode is welded on and gapped without any bending, reducing residual stress to help increase durability.

In addition to being a title rights sponsor of 2016 National Hot Rod Association Mello Yello Drag Racing Series, DENSO is also the title sponsor of the 2016 DENSO Iridium TT Spark Plug NHRA Nationals in Las Vegas from April 1-3 2016.

For more information on DENSO Iridium TT plugs,  visit

Information and graphics for this article provided by DENSO Products and Services America Inc.  

Friday, February 19, 2016

PROFORM adds Black Diamond coatings

For more than 30 years, PROFORM has filled automotive enthusiasts' needs with affordable high quality parts.  The company evolved from rebuilding alternators and starters to designing and manufacturing innovative performance parts and job-specific tools. PROFORM "firsts" include introducing 100% new starters, alternators and distributors at costs comparable to rebuilt units.

PROFORM continues to evolve four-barrel carburetors - the company’s innovations began in 1998 when PROFORM introduced high-flow main bodies. Originally made from traditional zinc, and now of lightweight die-cast aluminum, these main bodies gave enthusiasts the ability to affordably bolt on 25 to 50 additional horsepower in about 30 minutes. A few years later, PROFORM unveiled its Race Series, and shortly thereafter Street Series lines of high-value complete carburetors.

PROFORM’S latest upgrade to its line of four-barrel carburetors is the addition of “Black Diamond” coating to its carburetors’ main bodies and fuel bowls. This non-stick coating has PTFE (popularly known as Teflon®), which improves heat-dissipation and durably combats dirt, oil, and rust. The “Black Diamond” coating reduces fuel temperature by as much as six percent. In addition to being denser for improved combustion, cooler fuel is less likely to vapor-lock.

New carburetor models -- all with mechanical secondaries -- range from 650 to 850 CFM (Cubic Feet per Minute) in the Street Series and 650 to 1050 CFM in the Race Series. Standard features on all Black Series PROFORM carburetors include billet metering blocks and baseplates, lightweight aluminum fuel bowls and main bodies, adjustable air and fuel settings for precision tuning, and compatibility with popular domestic automatic transmission kick downs. Each PROFORM carburetor is hand-assembled in the United States of America and engine-tested prior to shipping.

Check these carburetors and the full line of parts online at

Information and photos for this article provided by Tom Morr of Morr Media

Thursday, February 18, 2016

Happy National Battery Day !

Some tips from our friends at meineke®car care centers

Wednesday, February 17, 2016

National Battery Day

It sits there out of sight under the hood of your car without recognition.  It does its job every day, reliably - until one day your car battery doesn’t start your car.

Then you call it every inappropriate name in the book, question its parentage and threaten it with banishment, all because you ignored it and didn’t maintain it. 

Tomorrow Thursday, February 18,on National Battery Day, do something nice for that trusted power source in your car. Open the hood and take a look for signs like a swollen battery case or corrosion on the terminals. 
If needs it, clean it up, or replace it. If you don't know how, have a professional mechanic or parts store employee check out your battery to make sure it doesn’t die on you just when you’re depending on it.

The folks at Meineke Car Care help celebrate National Battery Day

Tuesday, February 16, 2016

A short history of vinyl automotive tops

Why do hearses have padded vinyl tops and landau bars?

Over the weekend, the author caught a few seconds of the video of the hearse that carried the remains of Supreme Court Justice Antonin Scalia as it left a resort in rural Texas enroute to the funeral home. The silver hearse appeared to be a recent vintage Cadillac complete with a matching padded vinyl top and landau bars, which brought a question to mind – why do hearses typically have padded vinyl tops and fake landau bars? This question led the author to research the history of vinyl tops on automobiles.
Drawing of a landau carriage
Stylistically early automobiles were little more than self-propelled versions of horse-drawn carriages, and two styles of carriages featured retractable canvas (or leather) tops- the landau which usually had front and rear facing seats with a fully retractable top, and landaulet, which the canvas top covered only the rear passenger section. Both types of carriage shared one immediately visible feature, the large s-shaped scroll hinge, or landau bar, to support the folding top.

Rear-facing front seats do not work for a passenger car for obvious reasons, so landau style automobiles typically featured two rows of forward facing seats. As a less costly version of the landau, the phaeton body style offered a canvas top with no side curtains or windows.   As automotive production increased, steel replaced wood in the manufacturer of bodies, and fully retractable top automobiles became known as a convertible or landau. The landaulet top style faded from popular use during the 1920’s, although it is still in occasional use on custom-built official state cars used by dignitaries.   
1928 Ford Model A Sport Coupe
In 1928 Ford introduced the Model A which included a top of the line version of the two-door coupe known as the 40- A Sport Coupe which appeared to have a convertible top, but was in fact a fixed coupe with a canvas top and landau bars. Ford also offered its model 60-A, the leatherback Fordor (four-door sedan) beginning in late 1928 which used an artificial leather roof trim that mimicked a landau top but omitted landau bars.

The faux landau tops fell out of favor as cars became more streamlined and flowing in appearance and less like carriages, but meanwhile builders of American automobile hearses began to install non-functional landau bars on the rear of hearses. This is thought to be a nod to early horse-drawn carriages although the author has been unable to find any instances of landaulet tops used on horse-drawn hearses. Over the years the landau bars became as ingrained in the public’s mind as a symbol of a funeral car so most hearse manufacturers still tack on stylized S-shaped scrolls as traditional.
1951 Kaiser Virginian

In 1951, the second series of Kaiser-Frazer cars began to offer padded tops on their Manhattan, Dragon, Virginian sedans, but while Kaiser-Frazer sales were low, the “Big Three” took notice.
1951 Lincoln Lido
Ford’s Lincoln-Mercury Division offered the Cosmopolitan Capri and Lincoln Lido models in 1951 with optional vinyl tops, but these did not prove popular and were soon dropped. In 1956, the Cadillac Eldorado Seville came with a “Vicodec” top which wasn’t vinyl but a water-resistant nylon fabric similar to convertible top material.

In 1962, Ford Motor Company offered a vinyl roof option on the Thunderbird with landau bars, and the other Detroit automakers took notice, and soon all the automakers in the 1960’s and 1970’s had vinyl roof options on most of their models. Buyers were willing to pay extra for the vinyl top which cost little to install and added profit to the manufacturer’s bottom line.   
Chrysler Mod Top

Mercury Cougar houndstooth
During the mid-70’s Chrysler offered “Mod Tops” on Dodges and Plymouth with a paisley or floral design, and in 1970 Mercury offered a houndstooth pattern top option on the Cougar.  In addition to different simulated grain choices, there were many styles of vinyl tops offered by the Detroit automakers often in concert with that other 1970’s fad, opera windows.
Camaro halo top
The vinyl top style was designed to enhance the car’s lines and included the full top (from drip rail to drip rail), halo (with an inch or so of paint showing above the doors and windshield), canopy (front half), landau (back half) just to name a few.  For 1975, Cadillac introduced the padded vinyl top which further mimicked the look of a convertible top, and all the other car manufacturers quickly added padding to their option list. Somehow the smooth padded vinyl top became de rigueur for hearses.

The big problem was what was going on underneath that vinyl tops – RUST, particularly with cars that sat outside because the vinyl was not waterproof which allowed moisture to become trapped between the vinyl top and the roof of the car to attack the steel.  Oftentimes restorers of cars with vinyl tops find the roof panel of the car severely rusted once the old top is peeled away.  

The paisley pattern for a 1970 Plymouth Gran Coupe

The author’s observation as a young man in the 1970’s was that your father was either a “vinyl top guy” or “non vinyl top guy.” In addition to just looking good, vinyl top advocates claimed that it kept the interior of the car cooler and quieter. The author’s father always owned vinyl topped cars which included a 1970 Plymouth Fury Gran Coupe with a full paisley top (explained as a mistake because the car was bought at night), and a 1974 Ford Pinto with a landau vinyl top. The last vinyl-topped car the author recalls that his family owned was a halo-style 1979 Dodge Magnum.

Vinyl tops became rarer through the 1990’s as passenger cars became more rounded and aerodynamic, and Lincoln is credited with offering the last factory vinyl top in 2002. Although the manufacturers no longer offer vinyl tops, there appears to be a healthy aftermarket for vinyl tops added to contemporary cars, as apparently a vinyl top remains a status symbol for those who can afford a car so equipped.  Many limousines utilize a vinyl roof, probably because the vinyl top covers up less than perfect metalwork beneath; perhaps this is also why most hearses still have vinyl tops.  

Perhaps someday, “retro” vinyl tops will come back into vogue for the mass passenger car audience.  


Monday, February 15, 2016

Odds & ends from the 2016 Sacramento Autorama

photos by the author- click to enlarge

This beautiful boat  the "Western Mag Special" was the 1978 National Drag Boat Association (NDBA) National Hi-Point champion for the BFH  (blown fuel hydro) class. During the season the Sanger Tunnel hull boat made a pass that reached 208 MPH in the 1/4 mile    

This very unusual 1935 Hupmobile Sedan hot rod is owned by Gary Pettigrew.  

This was the best shot the author was able to get of John Poole's 1957 Chevrolet 210 "Fleetline" concept built by Pagano Rod & Custom, as there was always a big crowd surrounding it. From the front the car was a typical 1957 Chevy, but the 1952 Chevrolet Fleetline roof grafted on transformed the car.


Leaving the show, this cool "barn find" 1932 Ford 5-window coupe was parked in the lot outside. Readers- would you restore the finish or leave it as is?

Sunday, February 14, 2016

Roadster Hot Rods at the Sacramento Autorama

Click to enlarge the photos by the author

This is Darryl Hollenbeck's traditional 1932 Ford highboy roadster  which
recently won  America's Most Beautiful Roadster at the Los Angles Roadster Show 

For comparison this is the restored 1951 America's Most Beautiful Roadster award winner. It is a 1923 Ford Model T with a nose track turtle deck roadster  originally built by Rico Aquaglia with hood and nose formed by Harry Westergard the master metalsmith from Sacramento. The car is now owned by Carter Fisher.

Displayed nearby was the "Blue Bayou," a 1931 Ford roadster owned by Chris Evans. It is powered by  1954 Chrysler 334 cubic inch engine with six Stromberg carburetors converted to electronic fuel injection  

Brian George owns this midnight-blue 1931 Ford roadster powered by a Ford V8-flathead engine fitted with Ardun Overhead valve cylinder head. The Ardun conversion heads were built by the father of the Chevrolet Corvette, Zora Arkus-Duntov and his brother Yura. Before he worked for Chevrolet, Zora unsuccessfully attempted to qualify for the the 1946 and 1947 Indianapolis 500. 

 Finally, we found this 1927 Ford "T Bucket" hot rod owned by  
Jeremy jack on display in the Suede Palace

Friday, February 12, 2016

SEMA looks at tire trends for 2016

Excerpted from an article written by Steve Campbell at SEMA - the Specialty Equipment Market Association

Photo of a Mickey Thompson Baja ATZ P3  which has a unique 'hybrid' design between an all-terrain and mud terrain - photo courtesy SEMA
They are still round and black, but the tire business in 2016 is undergoing changes.  The dumping of low-priced low-end Chinese tires into the United States brought about new government fees last Summer on imported tires, a move designed to equal the playing field for domestic suppliers. The move created fears that companies catering to low-end tire markets might suffer, but the drop-off appears not to have been as severe as originally thought.

“I buy a lot of Chinese tires, and the impact was negligible—less than 5%,” said Hank Feldman, president of Performance Plus Tire and Automotive Superstore. “The Chinese were bringing in what are called tier-three and tier-four tires, and none of the tier-one manufacturers—Michelin, Bridgestone, the major manufacturers—build those low-end products. The tariff really hasn’t accomplished much at this point, because raw-materials costs continue to drop, so we’ve seen very little in price change."

While the sale of low-cost import tires seems to have had little impact on the market, Internet sales are revolutionizing the tire industry. Some estimates put Internet tire sales in the neighborhood of 40% in the next few years, and Feldman said that the only thing saving brick-and-mortar stores currently is the fact that consumers cannot install tires or fix cars online, otherwise brick-and-mortar tire retailers could go the way of book and music stores.

Kevin Rohlwing, senior vice president of training for the Tire Industry Association, said that Internet sales from tire manufacturers are undoubtedly the most significant trend in the industry. “Bridgestone, Goodyear and Michelin have all introduced programs for consumers to purchase tires direct from the manufacturer and then have a local dealer install them,” he said. “Under this system, the dealer does not collect any money directly from the consumer and receives a credit from the manufacturer.”

The specifics of tire manufacturing have also undergone some evolutionary changes. For instance, tire makers are introducing more products designed specifically for the quickly growing crossover vehicle market, and the industry is developing more light-truck tires that have off-road capabilities but improved on-road behavior.

“The biggest trend in the design area is probably the incorporation of low rolling resistance (LRR) properties in all tires,” Rohlwing said. “Tread designs and compounds on broad-line tires are providing more LRR features even though they aren’t marketed as LRR tires. The major manufacturers are pushing for regulations that will require all tires to meet LRR standards.”

Thursday, February 11, 2016

SEMA looks at trends in the  custom wheel market
Excerpted from an article written by Steve Campbell at SEMA - the Specialty Equipment Market Association 

According to Wayne Williams of Exsell Marketing “the trend in wheel designs is more of everything,” Williams said. “More larger-diameter wheels, more ‘stretch’ fitments, more smaller-diameter fitments and more finish options than ever before.” Among the newer material choices are carbon-fiber designs, which are lightweight but more expensive than traditional materials.
A Weld Forged GT-S Series 10 forged 2- piece wheel
courtesy SEMA
Material science is a very dynamic side of the industry,” said Chris Bovis, vice president of marketing for Weld. “There are a number of new materials with properties tailored specifically for vehicle performance needs. Through material development, you will see highly tuned wheels for specific market segments Our own HiPer Technology off-road wheel brand uses super-structural carbon fiber to absorb impacts, soaking up the bumps and impacts of off-road racing.”

Flow forming has also gained traction, creating a middle ground in manufacturing between lower-cost cast wheels and more expensive forged wheels. Carl Robinson, wheel product manager for Mickey Thompson Performance Tires & Wheels, said that flow-forming wheel technology allows for reduced raw material input and improved metallurgical properties by providing better grain alignment in the base metal. “The end result is a lighter and stronger wheel product that partially bridges the gap between cast and forged wheel technology,” he said. “While similar to ‘spinning,’ the CNC machinery and tooling advances have made this technology more applicable in recent years.”

A Forgestar  Wheels custom directional concave F10D monoblock rotary forged wheel with custom powder coating
courtesy SEMA  

Colored wheels also offer consumers a vast array of alternatives to standard equipment, and colorization is one of the hottest trends in the segment. Dave Johnson is president of Icon Media Inc., which is the founder of the iConfigurator visualization software that allows consumers to see what a specific tire and wheel package would look like on a specific vehicle.  


Tuesday, February 9, 2016

World of Outlaws signs another major sponsor

Coming  quickly on the heels on their recent success with signing Craftsman® as it title sponsor, the World of Outlaws ® organization has landed another major sponsor. Morton Buildings, a national leader in the construction of high-quality, long-lasting structures, has signed an agreement to become the 'Official Building of the World of Outlaws.' for both the World of Outlaws Craftsman® Sprint Car Series and World of Outlaws Craftsman® Late Model Series in 2016 and beyond.

Since 1903, Morton Buildings has specialized in attractive, custom buildings for residential and commercial clients across the United States. The industry leader in custom timber-frame construction, Morton Buildings constructs thousands of farm, equestrian, residential and commercial buildings in all sizes and styles each year.

"Morton Buildings is thrilled to team up with World of Outlaws for its Sprint Car Series and its Late Model Series," Morton marketing manager Brian Haraf said. "We know our partnership is an outstanding fit and we share a common goal to deliver the best experience for fans of dirt track racing across North America."

This season, the World of Outlaws Craftsman® Sprint Car Series will bring the 'Greatest Show on Dirt' to 93 scheduled events including the season opening 'DIRTcar Nationals' at Volusia Speedway Park in Barberville, Florida. on February 12. 

The World of Outlaws Craftsman® Late Model Series, where 'Every Night's a Shootout', features nearly 50 events across more than 30 tracks in the United States during the 2016 season, kicking off its season at Screven Motor Speedway in Sylvania, Georgia. on February 12.

Founded in 1978 by Ted Johnson, the World of Outlaws ®, based in Concord, N.C., has grown into the premier national touring series for dirt track racing in North America, featuring the most powerful cars on dirt, the World of Outlaws Craftsman® Sprint Car Series and the World of Outlaws Craftsman® Late Model Series.

"It is exciting to be able to add a company like Morton Buildings, known nationwide for its high-quality product," said Ben Geisler, World of Outlaws chief marketing officer. "Our fans from coast to coast include small business owners, farmers, racers and hobbyists and we are proud to help Morton Buildings showcase its products and increase its reach to the dirt track racing community."

To learn more about Morton Buildings, visit
To learn more about the World of Outlaws, visit

Information for this article provided by the World Racing Group 

Garage Italia Customs Jeep Renegade

Garage Italia Customs recently was once again on the front lines of a charity initiative. Lapo Elkann’s custom car shop chose to support the Womanity Foundation and created a completely tailor-made 2016 Jeep Renegade for the occasion.
The Womanity Foundation was established in 2005 by Yann Borgstedt, a successful Swiss businessman and entrepreneur who believes the best way to build sustainable growth lies in collaboration between the social sector and the business world. The Womanity Foundation’s approach to carrying out its mission focuses on a close collaboration with social entrepreneurs or entrepreneurial organizations addressing women’s empowerment and progress.

•Support girls and women’s access to quality education and vocational training.
•Create employment, revenue generation and professional career opportunities for women.
•Promote avenues that give women a voice in society, politics and governance institutions.
•Protect women and girls’ physical and psychological integrity.

Garage Italia Customs of Milan Italy is the brainchild of Lapo Elkann, the New York-born Italian entrepreneur, style icon, and grandson on Giovanni Agnelli, the late chairman of Fiat Automobiles. Garage Italia Customs matches their customer’s favorite suit, dress, or any fashion accessory to any vehicle they desire. 

Garage Italia Customs does not make performance modifications, rather the restyling of the vehicles using the techniques from the world of haute couture (high end one of a kind fashion). Just as a tailor made outfit follows the lines of the body harmoniously, Garage Italia Customs aims at making any vehicle unique.

Women are the most precious resource. It is our duty and obligation to protect and respect them at all times. This is why I am proud to support the Womanity Foundation, which has been pursuing successful projects for the past 10 years to assure the integration of women in society and to protect them from violence and abuse of power. I trust that the exclusive Jeep Renegade we created with Garage Italia Customs will contribute to gather more important funds for the Foundation and its causes this evening.” said Lapo Elkann.

After careful study, the Garage Italia Customs Style Center maestros decided to personalize the Womanity Foundation car with a houndstooth (pied de poule) textile pattern long recognized as a symbol of elegance and sartorial workmanship and provides class and elegance to every woman who wears it.

The Style Center created a sophisticated black and white design houndstooth print film 2016 Jeep Renegade and applied it to all surfaces of the Renegade’s body. The Renegade’s interior were customized by special printed houndstooth leather supplied by the Turin Italy firm  Foglizzo which has been in business since 1921 creating custom leather for distinctive needs.

Donated by Jeep Switzerland the ground-breaking crossover SUV built in Melfi, Italy was auctioned on February 4 during the Womanity Gala organized to celebrate the foundation’s 10th anniversary. The star-studded evening celebration raised a previously unsurpassed $ 2.6 million for the Foundation.
Information, photographs and logos for this article were provided by Burner Commutations