1957 Lincoln Premiere Convertible

On a recent visit to the Automobile Driving Museum for an event hosted by The Racing History Project hosted by Doug Stokes, the author spied a beautiful 1957 Lincoln Premiere convertible on display.

The Lincoln Premiere nameplate was added to the Lincoln Motor Division of Ford Motor Company lineup in 1956 as a mid-level model, positioned below the hand-built Continental Mark II and above the Capri.  The Premiere was available in four body styles- the Landau four-door hardtop, the concealed pillar four-door sedan, the two-door coupe, and the convertible. All but the convertible body style was available with factory air conditioning, a ground-breaking system with a trunk mounted condenser and blower with a pair of clear overhead ducts in the passenger cabin.

Lincolns featured an elaborate paint system: a dip in a chrome-phosphoric acid followed by two coats of primer which was hand sanded before two coats on enamel paint, then baked in a temperature-controlled oven to create a gleaming finish “built to live and last outdoors.”   Although our feature car is finished in Presidential Black super enamel paint, the exterior color palate for the mid-century Lincolns was typical of the era with two shades of pink -Flamingo or Bermuda Coral, Taos Turquoise, a pastel Summit Green and in 1956 a purple color known as Wisteria.

The 1956 and the 1957 Lincoln Premiere offerings can be immediately distinguished as the 1957 model features stacked Quadra-lite grille with four headlights and integrated road lights. Out back the 1957 features exaggerated tail fins which Lincoln literature referred to as “canted rear blades with massive taillights” and large integrated “double width powerful backup lights” in the bumper and hidden exhausts. Lincoln claimed that this all added up to “long low beautiful body lines that meet and merge in a clean sweep of steel.” 

    

The 1957 Lincoln Premiere line featured a choice of four styles of interior – “buttons and biscuits,” rollover pleats, pleated headrests, and the tri-tone “pleated buckets” which added a sports car note.” Our featured car has the pleated buckets in flamingo, black and white. Safety features in the interior include padded sun visors, safety door locks, a double wide ball-bearing mounted rear view mirror, remote outside left side mirror, nylon safety belts and a foam-padded instrument panel.

The 1957 Lincoln Premiere is powered by a 368-cubic inch Y-block V-8 that reportedly developed 300 horsepower linked a tree-speed automatic transmission. However, mounted in a chassis with a 125-inch wheelbase and nearly 19 feet long with a curb weight of 4800 pounds, the Premiere was not a performance car, with 0-60 time estimated at nine seconds with a top speed of 117 miles per hour.

The Lincoln Motor Division sold over 41,000 vehicles in the 1957 model year, and Premiere was a big part with over 35,000 cars sold, and 3676 1957 Premieres were convertibles, which dwarfed the Continental Mark II which sold only 444 of the hand-built machines. 

A 1957 Lincoln Premiere convertible appears in the third Elvis Presley movie, as Elvis’ character "Vince Everett" bought a white convertible with his first royalty check. Elvis owned a 1956 Premiere convertible for a few weeks before he traded it in on a Continental Mark II.

The 1957 body style was replaced for 1958 with the third generation Premiere - a massive unibody design that featured canted quad headlights and was over 19 feet long. The Lincoln line continued to be offered in three price ranges - the Continental, Premiere and Capri – but the design was poorly received by the buying public and between 1958 and 1960, the Lincoln Division reportedly lost $60 million.


For 1961, the Capri and Premiere nameplates were dropped, and the redesigned fourth-generation 1961 Lincoln was sold only as the Continental as either a four-door sedan of four-door convertible. In our next car feature, we'll look back at an earlier 4-door convertible - a 1949 Frazer Manhattan, also in the ADM collection.

Photos by the author   

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A giant 1966 Mercury stands out

at the Promenade on the Peninsula

Coffee & Cars show 

On Saturday June 16, Pelican Parts hosted a Coffee & Cars show on the top deck of the parking garage at the Promenade on the Peninsula in Rolling Hills Estates, California.


At over 18 feet long, the beautiful unrestored 1966 Mercury Park Lane Marauder 2-door fast back hardtop was one of the few domestic cars and easily the largest car at   the show.

Ford first introduced the "Parklane" nameplate as a two-door station wagon in 1956, and although it outsold the Chevrolet Nomad two-to-one, Ford discontinued the name plate after just one year.

In 1958, the "Park Lane" nameplate re-emerged as the premium model in the  Mercury line as a two or four-door hardtop or a two-door convertible, but once again the nameplate was killed off after the 1960 model year.

The "Park Lane" model designation came to life for the third time in 1964, again as the highest Mercury brand trim level. The entire Mercury line was redesigned in 1965 with the signature wide, flat front grille and quad headlights  as seen on this example which emphasizes the width of the car- over 6-1/2 feet.   

Sadly the "Park Lane" nameplate was killed off  yet again at the end of the 1968 model year, but even out of production, a black 1968 four-door Park Lane Brougham hardtop served as Detective Captain Steve McGarrett's car on the classic CBS television crime show Hawaii Five-O for the first seven seasons. 

This 1966 two- door fastback hardtop has a curb weight of over two tons but thanks to its 410-cubic inch 330-horsepower engine and the Merc-o-matic automatic transmission, when new this car could accelerate from a standing start to 60 miles per hour in 8.2 seconds.  

This beautiful unrestored car one of less than 8,500 built in 1966 with worn paint appeared stock aside from its unusual "kidney bean" aftermarket wheels which have "Avanti" center caps.

Photos by the author.