Tuesday, March 14, 2017

Sahara Force India will race pink cars in 2017


At the 2017 Formula One season-opening Australian Grand Prix in Melbourne  the Sahara Force India race cars will sport a new look with pink magenta and silver livery following the signing of a partnership agreement with Europe’s leading water technology specialists, BWT.
click to enlarge

The VJM10 will race in pink, magenta and silver to mark the beginning of a long-term relationship with the Austrian-headquartered water brand.  The partnership represents BWT’s first involvement in Formula One as the brand takes advantage of the sport’s global footprint to promote its unique water treatment products, such as the BWT Magnesium Mineralizer. BWT’s presence is also reinforced with the BWT pink helmets of Sahara Force India drivers Sergio Perez and Esteban Ocon to complement the unique BWT pink car.

The all-new VJM10 design features a carbon fiber composite monocoque with Zylon™ synthetic polymer side anti-intrusion panels powered by a Mercedes AMG V-6 Turbo 1.6-litre engines connected to a Mercedes AMG F1 8-speed, semi-automatic seamless gearbox. Force India n cars use Petronas lubricants and fuel and ride on Pirelli tires
Dr. Vijay Mallya

Doctor Vijay Mallya, Team Principal and Managing Director of Sahara Force India stated that “the arrival of BWT in Formula One is huge news and represents one of the most significant partnerships in our ten year history. It’s a sign of how far we have come as a team with our strong results and completes a solid commercial performance over the winter."
Mallya continued "for 2017 our cars will sport a vibrant new color scheme with a smart matte finish. Changing the color of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT as they begin their relationship with the sport of Formula One.”

The Best Water Technology Group (BWT) is Europe‘s leading water technology company with 3,300 employees which supplies private, industrial, business, hotel and public sector customers with economical, innovative, and ecological technologies that guarantee maximum safety, hygiene and health in the daily use of water.

BWT provides state-of-the-art water treatment technologies and services for drinking water, pharmaceutical water, process water, heating water, boiler water, cooling water, water for air-conditioning systems and water for swimming pools. Research & Development teams use the latest methods developed to work on new processes and materials to create products that are both ecological and economical. A key development issue is a reduction in the products’ consumption of operating resources and energy to minimize CO2 emissions.

Check out BWT at www.bwt-group.com

Esteban Ocon, left and Sergio Perez, right
will drive the BWT Specials in the 2017 Formula One season

Over the last ten years Sahara Force India has risen to become one of the sport’s most prominent success stories. Year-on-year the Silverstone-based team has continued its journey towards the front of the grid with a fourth place finish in the FIA Formula One World Championship the reward for a remarkable 2016 season. The team’s global appeal has increased thanks to its strong on-track performance, growing partner portfolio and the arrival of world-class drivers.
First year 20-year old French driver Esteban Ocon, will race alongside 27-year old Mexican driver Sergio Perez who enters his fourth year with the team in 2017. This paring creates one of Formula One’s most exciting line-ups and gives the team fresh energy to build on its achievements ahead of the new season.

Check out Sahara Force India at www.forceindiaf1.com
All images courtesy of the Sahara Force India Formula One Team.

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