Monday, January 9, 2017

Axalta celebrated 150 years at SEMA 2016


Axalta Coating Systems previously known as DuPont Performance Coatings first developed its products in Germany in 1866 to protect the finish on carriages from gravel and dirt roads.

At the 50th annual 2016 SEMA (Specialty Equipment Market Association) show in Las Vegas the company celebrated its 150th anniversary with a number of custom painting displays, as well as live product and skill demonstrations within Axalta’s over 5,200 square feet of indoor and outdoor exhibit space.

In 1923 DuPont introduced the Duco™ line of quick drying multi-color line of nitrocellulose lacquers made especially for the automotive industry which cut finishing time from days to hours. Axalta innovations continued with the first mixing-machine tinting system developed that improved quality in 1935, the ColorMaster™ colorimeter commercialized refinish color match system in 1948.

In 1957 the company developed “L,a,b” color equations that became part of the foundation of modern color science, which was digitized in 1970 with the Ducolor™   colorimeter. In the 1990s, Axalta introduced Cromax(TM), a water-based product now in its third generation of development. The company which operates in North America, South America, Asia, Europe, the Middle East, and Africa was rebranded as Axalta after it was purchased by the Carlyle Group in 2013.
The Axalta “Pedal Car Shootout” featured the works of Kristian Baena of Zac Brown Customs Danny Galvez of Danny D Custom Painting, DeWayne Connot of DOA Flatliners, Paul Quinn of Design Brilliance, and many others. This car was completed by Galvez. 

Also on display at the Axalta booth was the 'American Graffiti' 1958 Chevy Impala restored by Ray Evernham.  
All photos by the author

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