Friday, July 22, 2016

Garage Italia Customs
heads to Los Angeles

The VENUS LA Art Gallery at 601 South Anderson Street Los Angeles will host “Piston Head II: Artists Engage the Automobile” show set to open on July 30th and run through September 10 2016.
Lapo Elkann the owner of Garage Italia Customs enthusiastically accepted the invitation to participate in the event with the company’s creations. Collector Adam Lindemann, owner of the Venus Gallery, has been Elkann friend for a long time and the pair share their great passion for art and cars.

 “I am happy that Garage Italia Customs and its creations have a role in the VENUS LA exhibition alongside world-class artists. Adam Lindemann and I share a passion for the incredible artistry, beauty and power of the automobile. The VENUS LA exhibition gives Garage Italia Customs the rare opportunity to evolve beyond its unique cars and focus on the potential for innovation that still exists within the space” said Mr. Elkann.

Garage Italia Customs will show two the exclusive one-off machines - the Alfa Romeo 4C Hokusai and the BMW i8 Futurism Edition in the exhibit.

The Alfa Romeo 4C Hokusai is a celebration of the encounter between Japanese and Italian cultures. Alfa Romeo was chosen because it is a symbol of Italian character and it is loved by the Japanese, who have always been passionate about the Arese brand. The best-known Japanese work in the world “The Great Wave off Kanagawa” by Katsushika Hokusai” was air-brushed by hand on the Alfa’s bodywork.

The hand painted wave dominates the entire rear side of the car and the surface of the roof, sinuously following the shapes of this extraordinary “canvas”. The choice of the materials for the upholstery of the interiors –Kurabo denim and koi patterned cream Foglizzo leather – are a clear reference to Japan, as well as the covering of the steering wheel and handbrake handle, inspired by the art of wrapping the Katana hilt (Tsukamaki).

The BMW i8 Futurism Edition was created by Garage Italia Customs to celebrate 50 years of BMW history in Italy with a pattern inspired by the 1909, oil painting “Street Light” by futurist Giacomo Balla which represents an electric lamppost in a moon-lit night. A tailor-made film was applied on all the BMW i8 bodywork and the upholstery in the interior shows iridescent reflections when hit by light and is made by Solaro, a fabric that is used for men’s suits.

About Garage Italia Customs 
Just as a tailor-made outfit follows the lines of the body harmoniously, Garage Italia Customs aims at making any vehicle unique, be it a car, a motorbike, a plane, a helicopter or a yacht. Garage Italia Customs works to meet their clients’ wishes with a tailor-made service that involves the study of detail, balance of the components and research of materials.

The best technicians specialized in the automotive sector, specifically in the field of wrapping, painting and upholstery of interiors backed up by the Style Centre where the abstract concepts are elaborated into digital images by use of the most modern technologies. The clients are guided in the choice of the right chromatic combinations and the most refined materials; their taste and needs are respected. Garage Italia Customs headquarters are located at 1 Alfredo Pizzoni Street in Milan.

Founded in 2012 by Adam Lindemann, the VENUS LA gallery hosts a primary program in a 14,500 square foot exhibition space in the downtown arts district. It presents exhibitions by a roster of established and emerging talent including Dan Colen, Katherine Bernhardt, Dan McCarthy, Adel Abdessemed, Marianne Vitale, and Elaine Cameron-Weir.

Information and photographs for this article were provided by Roberto Corona of Garage Italia Customs

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