Tuesday, May 17, 2016

Garage Italia Customs unveils
the BMW i8 Futurism Edition
Garage Italia Customs has unveiled its latest creation, the BMW i8 Futurism Edition inspired by the oil painting “Street Light” to celebrate 50 years of BMW history in Italy. Giacomo Balla’s master work, created in 1909, was the starting point for the creation of a tailor-made film which was applied on all of the BMW i8’s light carbon structure and aerodynamic design bodywork using wrapping techniques.  

"There was immediate synergy with BMW Italia the very first time we met for the i8 Futurism Edition project,” said Lapo Elkann, President and Founder of Garage Italia Customs “Garage Italia Customs and BMW both share the values connected to technology, evolution, and the continuous search for innovation. The BMW i8 Futurism Edition is a practice of style, and gave Garage Italia Customs a chance to celebrate a car which is projected towards the future of mobility. At the same time, it honors Italian art with Giacomo Balla, who is a prominent figure of the Futurism movement."
The BMW i8 the sports car of the future on the road today with both performance and efficiency features in the innovative premium character of a plug-in hybrid sports car. In order to convey the essence of the BMW i8, the Garage Italia Customs Style Centre chose Ballo’s Futurism art which conveys light, movement and speed as its inspiration.

Photographs and information for this article were provided by Burner Communications.

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