Tuesday, April 5, 2016

Polka Dots  and Pinstripes


These two new smart fortwo versions are the first models for the launch of the smart Garage Italia Collection. It is the first special series created by Garage Italia Customs for a car company.

The smart Garage Italia Collection resulted from the collaboration between Garage Italia Customs and smart, which started with the intention of making a “capsule collection”. The collection will grow with more limited editions during the next months, proposing tailor-made patterns and textures to wrap the cars up with remarkable style and elegance.
The design concept for smart automobiles began at Mercedes in the late 1980s, associated with SMH (Swatch watches). After a brief period of backing by Volkswagen, the first model was launched by Daimler-Benz in October 1998. Marketed in 46 countries throughout Asia, North and South America, Africa, Australia and Europe, production of the smart fortwo had surpassed 1.7 million.

Lapo Elkann on the left

This new project was envisioned by Lapo Elkann, the founder of Garage Italia Customs, who wished to emphasize the strong connection between the world of cars and the world of fashion. The technique used is wrapping, which particularly suits the concept of seasonality and personalization. In fact, it does not limit itself to a choice of color or to car body protection: it turns into a tool to define the vehicle’s personality and distinctiveness.

Research, quality, care for details, top of the range materials and thorough planning have led to the creation of pois (polka dots) and pinstripe. Both are embodied in a passion 70 version of the smartfortwo with twinamic dual-clutch transmission. The graphics were purposefully developed on the body of the small Mercedes by the Garage Italia Customs Style Centre, and then digitally printed on films.

The smart fortwo pois edition is characterized by a texture of black polka dots on a pink background matching the black tridion cell. The Pinstripe version is more serious and traditional with the tones and style of the classic pinstriped suit: gray stripes on a silver background and black tridion.

Glamorous and elegant, these cars are also distinguished for their standard equipment:  trimmings, leather steering wheel and gear stick, Cool & Audio package, panoramic roof, Black/Anthracite seats and mesh fabric dashboard, leather multifunction steering wheel and multifunction color screen with trip computer. The sportiness of the fortwo pinstripe is highlighted by the steering wheel paddle shifters, its lowered suspension and alloy wheels.
Buy the pinstripe or pois edition smart fortwo on the website at http://www.smartforstore.it/


Information and photographs for this article provided by Burner Communication and the Garage Italia Customs Press Office

No comments:

Post a Comment