Craftsman and the World of Outlaws ink 3-year sponsorship
The Sears® Craftsman® brand has returned as a major presence in motorsports by becoming the title sponsor of the World of Outlaws® Craftsman® Sprint Car Series and World of Outlaws® Craftsman® Late Model Series for the next three years.
Founded in 1978 by the late Ted Johnson, the World of Outlaws Craftsman Sprint Car Series enters 2016 with one of the busiest schedules ever in which the series will travel coast-to-coast to more than 90 events. The World of Outlaws Craftsman Late Model Series is scheduled for nearly 50 races at 30 different venues during 2016.
The Craftsman® brand is America's most trusted tool brand. For 87 years, the Craftsman® brand has developed innovative tools and products, earning a reputation for unsurpassed quality and durability, trusted for generations. Craftsman® provided title sponsorship for the NASCAR (National Association of Stock Car Racing) truck series from 1995 through 2008.
"The Craftsman® brand has been trusted for generations by those who take pride in working on their car," said Tom Park, president of Kenmore, Craftsman and DieHard brands at Sears Holdings. “That's why we're excited for the Craftsman® brand and Sears® to team up with the World of Outlaws®, which has over one million fans who are working on their cars every week and reaches tens of thousands of racers who are competing at dirt tracks across the country."
"We are beyond excited to begin 2016 with an incredible partner like the Craftsman brand," said World of Outlaws® Chief Executive Officer Brian Carter. "For 87 years, the Craftsman® brand has built a reputation as solid as the products it sells. To bring together the Craftsman® brand and the World of Outlaws® is a phenomenal opportunity. We look forward to showcasing the Craftsman® brand and tools to our dedicated fans all across the country."
Visit the Craftsman and World of Outlaw websites, the World of Outlaws are already offering free stickers with the new logos.
Information for this article provided by Sears Holdings Corporation