Wednesday, January 6, 2016

Hot Rods and Guitars at SEMA 2015

 Hot rods and guitars just naturally seem to go together, and nowhere was that more obvious than at the 2015 SEMA (Specialty Equipment Market Association) show in Las Vegas Nevada.


Dynamat, the leading manufacturer of multiple sound deadening and vibration absorbent materials for use in the hot rod and restoration field, featured “Wham,” a customized 1969 Ford LTD once owned by guitar legend Lonnie Mack.  

Reproduction of Lonnie Mack's guitar in the trunk

The LTD took its styling cues from Mack’s 1958 Gibson Flying V guitar, copying its blood red color and featured a Roland jazz Chorus guitar amplifier mounted in the trunk, shown with a reproduction of Mack’s guitar built by the Gibson Custom Shop. The LTD built by the Speed Kings shop in Cincinnati, also featured custom swivel front seats and 1964 Buick Riviera cast aluminum wheel covers. 

The Ridetech performance suspension specialty company’s booth featured the ‘XL27’ 1927 Ford hot rod built by the Greening Auto Company of Nashville Tennessee and a matching guitar.   The front suspension of the ‘XL27’ uses cantilevered Ridetech coil-over suspension components with custom split wishbones and body-colored twelve-inch Baer front disc brakes. The five-spoke wheels, 16 inch by three-inch wide in front and 18 inch by five-inch wide at the rear with knock-off caps were created by Jesse Greening, and were finished by Advanced Plating in brushed nickel with a translucent black powder coating.

The Goodguys giveaway 1932 Ford

The Goodguys Rod and Custom Association booth featured the group’s beautiful 1932 Ford Giveaway car built by Mike Goldman Customs of Meridian, Mississippi. The Brookville Roadster reproduction 1932 Ford roadster rides ‘hi boy’ style on a TCI Chassis with a 4” dropped front axle and 4-link rear suspension powered by an Edelbrock Performer 310 ‘Triple Deuce’ crate engine. The car with a black chopped canvas top and black steel wheels and the ‘32’  guitar are both covered with PPG white paint with red and black graphics.  'Eye on Cars' is sad to report that Gary Meadors, founder and chairman of the Goodguys Rod & Custom Association, died on December 27 2015 at age 76. RIP Gary.

The PPG SEMA booth- Mardi Gras

The wildest example of combining cars and music came at the PPG Industries’ wild Mardi Gras – themed booth to promote PPG’s incredible lineup of automotive finishes. As always, the creative minds at PPG ran wild, with a display of custom-painted skull masks, and a custom painted double bass as part of the skeletal band on the balcony overlooking the display area.  

That's just spooky- and creative 

All photographs by the author

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