Thursday, January 28, 2016


DENSO Products and Services Americas, Inc., an automotive components sale, remanufacturing, and distribution company that employs 468 people in Long Beach and Murrieta, California has joined the National Hot Rod Association (NHRA) as the title rights sponsor of the 2016 NHRA Mello Yello Drag Racing Series. The DENSO Spark Plugs NHRA Nationals, the fourth of 24 races in the upcoming NHRA Mello Yello Series, scheduled to be held from April from 1st to 3rd at “The Strip at Las Vegas Motor Speedway.”

“Major auto races like the NHRA Mello Yello Drag Racing Series showcase the best vehicles and technology our industry has to offer,” said Larry Fidance, marketing manager at DENSO Products and Services Americas. “It’s a perfect fit for DENSO. Our brand stands for automotive excellence, safety and innovations, and our spark plugs, in particular, are widely used by professional racing teams on every circuit around the globe. We’re proud to sponsor the 2016 series and serve as title sponsor of this year’s National event in Las Vegas.”

For nearly half a century, DENSO has sponsored world-class motor sports, including NHRA, NASCAR, Formula One, World Rally Championship and Super GT races. In addition to spark plugs, alternators, radiators and engine management systems are among DENSO’s precision original equipment and replacement auto parts that professional drivers and pit crews of all classes count on for the best performance under the most competitive racing conditions. In the United States alone, DENSO employs more than 22,000 people in California, Michigan, North Carolina, South Carolina, Tennessee, Kentucky, Georgia, Iowa, Ohio, Pennsylvania, Texas and Arkansas. 

Fans can visit the DENSO display on the midway at every NHRA race to learn more about and purchase DENSO’s premium Iridium TT, Iridium Power and Iridium Racing spark plugs. Throughout the series, DENSO will post its own race and product updates on Facebook, Twitter, Instagram and YouTube. Fans can also enjoy DENSO posts on NHRA social media platforms during the nationals.

More information on DENSO spark plugs, as well as DENSO’s comprehensive lines of auto parts, is available at retail stores, wholesale distributors and
Information and images provided by DENSO 


No comments:

Post a Comment