Garage Italia Customs announces ground- breaking partnership with Pirelli Tires
Garage Italia Customs and Pirelli Tires have announced a unique project. Beginning in 2016, the clients of Garage Italia Customs will be the first drivers in the world who can choose to equip their automobiles with tailor-made colored-wall tires, exclusively created by Pirelli. They can forget black tires and be the proud owners of something more distinctive, a personalized signature to give their cars an additional touch of class.
Pirelli has always been a leader in the tire field worldwide, and is currently the only supplier of tires for Formula 1 racing, so Pirelli welcomed the idea of partnering with Garage Italia Customs Style Centre, Lapo Elkann’s creative shop in Milan Italy which specializes in tailor-made vehicle personalization.
Together the two companies have developed an exclusive new range of colored-wall tires which will help highlight the uniqueness of the Garage creations and its constant search for perfection and illimitable customization.
The whitewall Pirelli tires were presented for the first time at the Los Angeles Auto Show on the the Fiat 500e Stormtrooper created by Garage Italia Customs to celebrate the seventh episode of the Star Wars saga.
A green wall set of Pirelli tires have been installed on Lapo Elkann’s personal camouflaged Ferrari 458 Italia and a light blue wall set of Pirelli tires have been installed on Mr. Eklann’s blue Ferrari California to allow the creative entrepreneur test the results on his own vehicles.
“I’m immensely proud to collaborate with such an excellence in this field. Pirelli is an Italian symbol worldwide when it comes to performance. Together we are bringing color in what is an exquisitely technological sector,” said Lapo Elkann.
Information and photographs for this article were provided by Burner Communications.